How To Optimize Your Online Shop: Semalt's Dedicated SEO Dashboard Tool
As online communication technology advances, the way a business operates evolves with it. Now that we are in a time where pretty much everyone needs to shop online, it is imperative that the business world optimizes their websites so they can put themselves in the best position to succeed. A business owner can purchase a subscription to a website like Ubersuggest and Ahrefs to aid in this goal, but if they have no idea how to use them, then they are flushing their money down the drain. And it is a lot of money!
So how can a small business owner not only compete with the big budget businesses, but learn how to do it in the process? Semalt has the answer for you with their Dedicated SEO Dashboard! Not only does this service provide the same quality of information as Ubersuggest and Ahrefs, but they can also teach you how to read the program in a cost conservative package - $10 per Domain! This article will show you how to best position your business to take advantage of the Dedicated SEO Dashboard while learning the ins and outs of SEO.
But first, what is SEO? It is an acronym for Search Engine Optimization, which is the art of improving the quality and quantity of user traffic to your website. Each search engine sends crawlers out to collect information on everything that they find. When they reach your website, you want them to be able to quickly get in and get out so you can get a higher score. And trust me when I say that the crawlers will look at EVERYTHING - the link that led them to that specific page, the link that took them out of that specific page, the words that you use on the page, the design typography used to create the page, the people that have previously looked at the page... The list can go on!
All of the information the crawlers collect will go to a central hub so it can be compared to the rest of the content using your keywords. This score, called a SERP (acronym for Search Engine Results Pages) will dictate where on the results page your website will appear. The best scores will appear at the top of the results page, while the rest will follow in order of best to worst. A business can consider itself successful if they land on the first page of a keyword SERP result.
That might sound like a lot of pressure, but the right tools and knowledge can help you get there. The ultimate goal Semalt set out when they created the Dedicated SEO Dashboard is to make it inclusive - you do not need a degree to operate or understand the information presented in this tool. You just need an open mind.
To help accelerate this process, Semalt made it easy to sign up. You can do this in one of two way - use your Google or Facebook account, or create an account in the portal. Just like any other page that asks if you want to sign in with Google or Facebook, Semalt will take all of the pertinent information from that profile and fill it in for you. If you are not okay with Semalt doing this, you can create an account in the Dedicated SEO Dashboard portal and fill the information yourself.
Second - the dual grading system Semalt implemented into the Dedicated SEO Dashboard is pretty simple. When something mentions a percentage, it will be in a range from 0-100. 90-100 is the best score you can receive, 50-89 is middle of the pack and 0-49 means that you have a lot of work to do. When you dig deeper into a section, you will notice that some items have little dots next to them. The color of these dots will determine what kind of action you need to take. Green means that the item is good to go, Orange means that it can use some work and Red means that you need to work on this issue as soon as possible.
In the upper right hand corner, there are three buttons that you can press. The chat bubble is an easy way for you to reach out to a Semalt representative with an issue that you have. They will get back to you as soon as possible. The next button (a circle with a flag in it) will let you change the language on the page to one of eleven options. And the last option will let you make changes to your Semalt Dedicated SEO Dashboard account. All of these items are conveniently tucked into the upper right hand corner of the page so they do not distract you while you are working.
To further help a business owner that is new to the concept of SEO, each page has a blue bar that says "View the Page Guide" going across the screen that has three options:
- No, Thanks
- Open Guide
If you select "No, Thanks" or "Later", the program will let you continue on with working. It will also let you know that you can look at the guide by pressing the light bulb in the upper right hand corner. If you select "Open Guide", it will prompt the program to walk you through all of the buttons on the page. I highly recommend going through this process, and it is very informative. When you are done with a section, press the next button and it will continue explaining the program to you. Make sure you are paying attention, because each page will only give you the option to look at the guide once.
And finally, we get to look at the Semalt Dedicated SEO Dashboard which is located on the left side of the program. To make it more convenient, you can hide the dashboard when you find exactly what you are looking for so it does not distract you from working.
Below that, you have eight options:
- Website List
This is so you can easily move back and forth between multiple projects and competition. Oh, did I forget to mention that you can keep an eye on your competition with this program? Not only will you be able to look at your numbers, but you can put your competitors in so you can make sure that you are constantly ahead of them.
- Add Website Button
And this big blue button is how you populate the Website List with options. You can either add them one at a time, or you can create a batch that will add multiple pages at once. While you are adding pages, you can also splice keywords to help Semalt look for the results that you are concerned about.
- The Dashboard
This gives you a quick look at all of the pages that you added via the Add Website button. You can quickly scan through all of the results, and find something that will send you in a direction.
To help illustrate this, I have created an example using a few big name retail stores - Walmart, Target and Kmart. As you can see below, Kmart has been declining a lot, while Walmart and Target are increasing in popularity. As someone that might want to compete with these giants, you can do one of two things - look into Kmart's numbers and see what they are doing wrong, or look at Walmart and Target so you can see what they are doing right. Either way, both options are viable to help you improve your SEO.
SERP has a drop down menu with three options:
- Keywords in TOP
- Best Pages
All three of these options will help you determine which keywords are working best for you, which pages are giving you the most traffic, and how your competitors are doing in the same market. If used correctly, you should be able to create succinct content that draws in a consistent crowd to your website.
- Webpage Analyzer
The Dedicated SEO Dashboard will instantly give you a score that will show you how good your webpage is doing using the number system I outlined above.
Below that grade are five options:
- All Audits
- Successful Audits
- Basic Info
If you want to get right to the problem, you can click the Errors button and it will show you all of the issues that Semalt found on your page. Warnings are problematic as well, but they are not as urgent as Errors. All Audits includes everything, Successful Audits are the items that you are doing right, and Basic Info is going over the information your customer can see.
There are two items that drop down when you press the Content Button - Page Uniqueness check and Website Uniqueness check. They are both used to monitor the same result; to determine how unique your website is and how effective it is with using your keywords. What makes them different is the fact that Page Uniqueness will give you a full audit of an individual page, while Website Uniqueness will give you a breakdown for each page's "Keywords in TOPS" percentage.
- Page Speed
This will tell you how long it will take for your website to load on a desktop or a mobile device using the same numeric system I outlined above. If there are any issues, there is a tab that you can click called "Errors to Fix".
This tab uses the colored dot system I outlined above. When you find an issue that you need to fix, you can press the drop down menu to reveal what issues you have. There is also a "Learn More" link that you can follow, and it will help explain what you can do to fix the issue.
- Report Center
Pressing this button will reveal five items:
- Create report
- Create delivery schedule
- Report delivery schedule
- White label template
- Delivery template
Create report will create a report using the criteria that you implement. Create delivery schedule will tell the Dedicated SEO Dashboard to generate a report on a specific date. The Report delivery schedule will hold the reports created by the Report delivery schedule button. White label template and Delivery template will help you personalize your reports to match your company.
Not only is Semalt's Dedicated SEO Dashboard cost efficient, it is user friendly and open to teaching people how to use the program. Why spend all that money on Ubersuggest and Ahrefs when you can spend $10 per domain name and get even more for your bucks? So are you ready to enhance your SEO.